Mobile Order and Pay in Stadiums: 2026 Adoption and Performance Statistics

Mobile order and pay has moved from a novelty to an expectation at stadiums and arenas. Fans now arrive ready to scan a QR code, browse a digital menu, and pay from their seat, and the data shows they spend more and wait less when venues let them. This post collects the stadium mobile order software statistics that matter most in 2026, from adoption and per-cap lift to service speed, throughput, and labor effects.

We have organized the numbers into two clearly labeled groups. The first is published industry data from named third parties (Oracle, Mashgin, Mercedes-Benz Stadium, and Tappit), each cited and linked so you can check it yourself. The second is first-party performance data that Listo reports from named venue deployments. We never blend the two, and every venue figure is paired with the customer it came from. Where a number is a platform-wide average rather than a single venue result, we say so.

Listo builds Mobile Order and Pay for stadiums, arenas, amphitheaters, and hospitality venues, so we follow this category closely. Here is what the evidence looks like heading into the 2026 season.

Stadium mobile ordering adoption rates

Fan demand for self-service ordering is no longer in question. In Oracle's "Stadium of the Future" survey of roughly 2,000 sports fans across five countries, 68 percent said they were highly interested in using a mobile application to order food and beverage, and 63 percent said they would use a self-service kiosk, mobile app, or tablet to make purchases. Source: Oracle, "Survey: Sports Fans Call Foul on Long Concession Wait Times at Stadiums," April 30, 2019.

Stated interest is now converting into real usage. In Mashgin's 2025 report on the MLB fan experience, which surveyed more than 530 baseball fans, 38 percent said they had used a mobile app to order ahead for food and beverage at games, and 46 percent said they had used an automated or self-checkout machine. Source: Mashgin, "Beyond the Bases: The Impact of Concession Lines on the MLB Fan Experience," April 8, 2025.

The headline adoption figures to keep in mind for 2026:

• 68 percent of surveyed sports fans are highly interested in mobile app ordering for food and beverage (Oracle, 2019).
• 63 percent would use a self-service kiosk, mobile app, or tablet to buy concessions (Oracle, 2019).
• 38 percent of surveyed MLB fans have already ordered ahead using a mobile app (Mashgin, 2025).
• 46 percent of surveyed MLB fans have used self-checkout at the ballpark (Mashgin, 2025).
• 76 percent of fans said in-seat delivery would improve their stadium experience (Oracle, 2019).

The gap between interest (around two thirds of fans) and current mobile-ahead usage (under 40 percent of MLB fans surveyed) is the runway. Venues that make in-seat and pre-event ordering easy still have a large, willing audience to convert.

Per-cap and revenue lift from mobile order and pay

The clearest reason operators invest in in-seat and mobile ordering software is per-cap. When fans order and pay from their phone, average spend tends to rise, because digital menus surface add-ons, there is no line discouraging a second round, and paying by tap removes the friction of cash.

Two named venue results illustrate the effect. Mercedes-Benz Stadium in Atlanta, the first fully cashless major sports venue in the United States, reported a 16 percent increase in food and beverage per-capita sales for Atlanta Falcons and Atlanta United events after going cashless, alongside more than $350,000 in operating-expense savings in the first year. Source: Mercedes-Benz Stadium, "Mercedes-Benz Stadium Achieves Success in First Year of Stadium-Wide Cashless Initiative," March 9, 2020. The Jacksonville Jaguars reported a 60 percent-plus average increase in spend per fan among users of their Jags Pay mobile payment app compared with the broader stadium per-cap, plus an average 50 percent game-over-game growth in app adoption. Source: Tappit, "Jacksonville Jaguars Jags Pay Case Study."

Fan-stated willingness to spend reinforces the venue results. In the Oracle survey, 58 percent of fans said they would spend even more on food and beverage if they did not have to wait in lines, and 59 percent said they would spend more on concessions if their wait time were cut in half (Oracle, 2019). Mashgin found 77 percent of MLB fans said they would buy more food or beverages if concession wait times were shorter (Mashgin, 2025).

What Listo reports from venue deployments

The figures below are first-party results that Listo reports from named Mobile Order and Pay and service deployments. Each is tied to a specific customer, not presented as a guaranteed outcome.

• Live Nation: across 50-plus partnered amphitheater locations, Listo reports a 20 percent increase in per-cap revenue. Listo's own pages cite two different figures for revenue earned per dollar spent on mobile order and pay ($2.61 on one page and more than $3 on another), so we report this conservatively as more than 2.5 times the spend rather than a single number.
• Ford Field (Levy, Detroit Lions): Listo reports that each service request generates $100-plus in food and beverage revenue.
• Great Wolf Lodge Niagara: Listo reports a 30 percent boost in cabana service revenue and a 9 percent increase in guest average spend, with a 4.6 out of 5 guest satisfaction score across 24 private cabanas.

As a platform-wide average rather than a single-venue figure, Listo reports an average 15 to 20 percent increase in food and beverage revenue across deployments. Treat that as a reported average, not a promise. For more on how revenue capture works during live events, see Listo's stadiums and arenas overview.

Service speed and throughput statistics

Speed is the mechanism behind most of the revenue gains: shorter lines mean more transactions per hour and fans who stay in their seats longer. The waiting problem is well documented. In Mashgin's MLB study, 53 percent of fans estimated waiting 15 minutes or more in line each time, 79 percent said they had missed a crucial or memorable play while waiting, and more than 80 percent said they had abandoned a concession purchase rather than wait (Mashgin, 2025).

Oracle's survey put a hard ceiling on fan patience: 10 minutes was the maximum acceptable wait time to buy food and drinks, which is why 74 percent of fans said they would like to pick up an order from an express line if offered (Oracle, 2019). Mobile order and pay, paired with a kitchen display system and a designated express pickup, is built to keep service inside that 10-minute window.

The throughput case is most visible in cashless and digital-checkout results. Mercedes-Benz Stadium reported a 20 to 30 second reduction in wait times at peak periods after going cashless, and roughly 95 percent of fans noticed the same or improved speed at concession lines (Mercedes-Benz Stadium, 2020). Faster transactions at the point of sale translate directly into higher concession capacity during the same fixed event window.

What Listo reports on response and request volume

For venue service requests routed through Listo, the company reports the following named results. These describe staff response to guest and operational requests, which complements self-service ordering.

• Pechanga Resort and Casino: more than 7,000 guest requests handled with about a five-minute average response time across 30-plus luxury cabanas and daybeds.
• TD Garden (Delaware North): an average response time under five minutes, with 1,472 completed guest requests in six months across 90 premium suites.
• Live Nation: staff handle more than 5,000 service requests monthly at an under-five-minute average response.

Smart routing is what makes those response times possible. Instead of a radio relay passing a request from person to person, Listo's core platform routes each request straight to an assigned, available staffer and tracks it to completion, which is the same throughput logic that mobile order and pay applies to the concourse.

Labor and operational efficiency effects

Labor is the other side of the per-cap equation. Mobile ordering and cashless payment let venues serve more fans with the same or fewer staff, because guests self-serve the order step and payment reconciles automatically. Mercedes-Benz Stadium's reported $350,000-plus in first-year operating-expense savings is one named example of that effect at scale (Mercedes-Benz Stadium, 2020).

Listo reports an average reduction of 15 percent in monthly labor hours across deployments. As with the revenue average above, this is a reported platform-wide figure, not a guaranteed result for any single venue. The mechanism is consistent across venue types: fewer staff tied up taking orders and chasing requests, and more time spent on service that fans actually notice. Listo's hotels and resorts overview describes the same "do more with less staff" pattern in cabana, pool, and in-room service.

On the trust side, Listo holds a 4.5 out of 5 rating from 15 reviews on Trustpilot. We cite that figure only; no G2 or Capterra aggregate score is published.

Stadium mobile order and pay statistics at a glance

The table below brings the verified external industry data together with the named first-party results Listo reports. External rows are independent third-party data; Listo rows are first-party and tied to a specific customer.

Methodology and sources

This post separates two kinds of data, and we recommend readers keep them separate too.

• External industry data. These figures come from independent, named third parties and are cited and linked inline. The Oracle figures are from "Stadium of the Future" / "Survey: Sports Fans Call Foul on Long Concession Wait Times at Stadiums" (published April 30, 2019), based on online surveys of avid sports fans aged 18 to 64 across the United States, United Kingdom, Germany, Australia, and Canada, totaling roughly 2,000 respondents who had attended at least one live event in the prior 12 months. The Mashgin figures are from "Beyond the Bases: The Impact of Concession Lines on the MLB Fan Experience" (April 8, 2025), a survey of more than 530 baseball fans. The Mercedes-Benz Stadium figures are from the venue's own first-year cashless results release (March 9, 2020). The Jacksonville Jaguars figures are from Tappit's published Jags Pay case study.
• Listo first-party data. Figures attributed to "Listo reports" are first-party performance results from Listo deployments. Each venue-specific number is paired with the named customer it came from; platform-wide averages (a 15 to 20 percent food and beverage revenue increase and a 15 percent labor-hour reduction) are reported as averages across deployments, not as guaranteed outcomes for any one venue. Where Listo's own materials show conflicting numbers for revenue per dollar spent on mobile order and pay, we report the conservative range rather than a single figure.

Survey-based fan figures reflect stated attitudes and recalled behavior, which can differ from observed point-of-sale data, and venue case-study results reflect specific deployments rather than industry averages. Read both accordingly.

If you want to see what these numbers look like in your venue, Listo can model mobile order and pay, in-seat service, and staff dispatch for your specific operation. Book a demo or get in touch with the Listo team and we will walk through the per-cap, throughput, and labor math for your suites, concourse, cabanas, or amphitheater.