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Hotel occupancy rate statistics: Demand, staffing & service load

US hotels sold 62.3% of their rooms in 2025 and 69.7% in July 2026, per CoStar, while 65% of hotels surveyed by AHLA still reported staff shortages.

Gabriel WeiszBy
November 1, 2026
50 stats
★ Trustpilot 4.5
Hotel guests with luggage in a lobby
62.3%

Average US hotel occupancy for full-year 2025, the first annual decline since 2020

CoStar, full-year 2025 US hotel data, released January 20, 2026

US hotels sold 62.3 percent of their available rooms in 2025, according to CoStar's full-year 2025 data, and summer 2026 pushed occupancy to 69.7 percent in July, per CoStar's July 2026 release. Labor did not keep pace: 65 percent of hotels in an American Hotel & Lodging Association survey with Hireology, fielded from December 2024 to January 2025, still reported staffing shortages.

Below are occupancy, ADR and RevPAR for 2024 through 2026, the formulas, and the labor numbers underneath. We make Listo, so we read every occupied room as service load: a towel request, a late checkout, a safe that will not open. Listo figures come from our case studies and are labeled as ours.

Hotel occupancy rate at a glance

Hotel occupancy in the United States runs in the low 60s across a full year and climbs toward 70 percent in peak months, according to CoStar. Each of the hotel occupancy statistics below carries its source and period, so an annual hotel occupancy rate is never set against a single summer week.

Key US hotel occupancy, rate and staffing figures

MetricFigurePeriodSource
Occupancy63.0%Full year 2024CoStar
Occupancy62.3%Full year 2025CoStar
Occupancy69.7%July 2026CoStar
ADR$160.54Full year 2025CoStar
RevPAR$100.02Full year 2025CoStar
Occupancy forecast63.1% or 62.8%Full year 2026CoStar and Tourism Economics, or CBRE
Hotels reporting shortages65%Released Feb 2025AHLA and Hireology
Accommodation jobs1,916,500Sept 2026, preliminaryBLS CES
Housekeepers, traveler accommodation415,160May 2025BLS OEWS
Quits rate, accommodation and food services3.5%Aug 2026, preliminaryBLS JOLTS

Monthly and weekly figures swing with holidays, conventions and sporting events, so compare them with the same period a year earlier, as CoStar does. Where the 2026 forecasts disagree, we show both.

Average hotel occupancy rate in the US

The average hotel occupancy rate in the US was 62.3 percent in 2025, down 1.2 percent from 2024, according to CoStar's full-year 2025 release of January 20, 2026. Occupancy held flat at 63.0 percent in 2024, per CoStar's 2024 year-end release of January 2025. CoStar called 2025 the first year since 2020 in which both occupancy and RevPAR fell.

New York City led the Top 25 Markets in 2025 at 84.1 percent occupancy, while Houston fell 8.6 percent to 58.9 percent, per the same CoStar release, which shows how much one national average hides.

In July 2026 the US hotel occupancy rate reached 69.7 percent, up 2.3 percent year over year with ADR at $171.74, per CoStar's July 2026 monthly release. August 2026 eased to 66.4 percent occupancy and $161.78 ADR, up 0.5 percent and 1.5 percent, per CoStar's August 2026 monthly release. In the week of September 13 to 19, occupancy hit 71.1 percent and ADR reached $179.30, which CoStar reported as the highest ADR for any week on record.

None of the CoStar releases we could open publishes a cumulative 2026 year-to-date occupancy rate, so we state none. As the nearest measure, US hotels sold 11.4 million more room nights in the first half of 2026 than a year earlier, and room revenue rose by more than $5.4 billion, per the CoStar and Tourism Economics forecast release of August 6, 2026.

Where 2026 is headed

CoStar and Tourism Economics lifted their 2026 occupancy forecast to 63.1 percent on August 6, 2026. CBRE's 2026 midyear outlook projects 62.8 percent occupancy for 2026, with RevPAR up 2.5 percent and Q1 2026 RevPAR already up 3.8 percent. Read the two as a range.

Hotel occupancy rate formula

The hotel occupancy rate formula is rooms sold divided by rooms available, multiplied by 100. Rooms available is the room count multiplied by the number of nights in the period.

Here is how to calculate hotel occupancy rate for one month:

  1. Count rooms available. A 200-room hotel open all 30 nights of June has 6,000 room nights to sell.
  2. Count rooms sold. Say the property sold 4,200 room nights in June.
  3. Divide sold by available. 4,200 divided by 6,000 is 0.70.
  4. Multiply by 100. June occupancy is 70 percent.

ADR is room revenue divided by rooms sold, which Spain's national statistics institute, INE, defines as the average daily income obtained per occupied room. RevPAR is room revenue divided by rooms available, which also equals ADR multiplied by occupancy.

Three core hotel formulas

MetricFormulaWhat it tells a GM
OccupancyRooms sold / rooms available x 100Fill level
ADRRoom revenue / rooms soldSold-room rate
RevPARADR x occupancyYield per room

A check with real numbers: CoStar's 2025 national occupancy of 62.3 percent times its 2025 ADR of $160.54 comes to $100.016, which rounds to the $100.02 RevPAR CoStar published for the year.

Occupancy, ADR & RevPAR together

RevPAR ties occupancy and rate together, and in 2025 it barely moved: $100.02, down 0.3 percent, per CoStar's full-year 2025 data. ADR rose 0.9 percent to $160.54 while occupancy fell 1.2 percent, so higher rates nearly covered the lost room nights.

US occupancy, ADR and RevPAR, 2024 to 2026

PeriodOccupancyADRRevPARSource
202463.0%$158.67$99.94CoStar, Jan 2025
202562.3%$160.54$100.02CoStar, Jan 2026
July 202669.7%$171.74$119.77CoStar, Aug 2026
August 202666.4%$161.78$107.43CoStar, Sept 2026

That trade matters on the floor. An ADR hotel report can show a gain even as fewer rooms sell, and RevPAR can hold steady with fewer occupied rooms to clean. Summer 2026 ran the other way: in July, occupancy rose 2.3 percent and RevPAR rose 8.2 percent to $119.77, per CoStar. More occupied rooms means more checkouts to turn, more requests to answer and more linen to move, whatever each room paid.

For a primer, see revenue per available room explained. Profit lags revenue: AHLA's 2026 State of the Industry report, released January 27, 2026, put gross operating profit per available room at roughly 90 percent of 2019 levels, with rising operating expenses a primary factor.

What high occupancy does to housekeeping & service

High occupancy lands on housekeeping first. It was the most mentioned shortage in AHLA and Hireology's survey released February 20, 2025, at 38 percent, ahead of front desk roles at 26 percent. Every sold room is a room to turn at checkout or refresh on a stayover.

Traveler accommodation employed 415,160 maids and housekeeping cleaners at a mean hourly wage of $17.63 in May 2025, out of 1,929,500 jobs in the industry, according to the BLS Occupational Employment and Wage Statistics program. In a study of OSHA logs from five unionized hotel companies, housekeepers had the highest injury rate, 7.9 injuries per 100 worker-years against 5.2 for all workers in the study, per Buchanan and colleagues in the American Journal of Industrial Medicine (2010).

A survey of 941 unionized Las Vegas room cleaners found a one-month prevalence of severe bodily pain of 47 percent in general and 63 percent for low back pain, and tied severe pain to physical workload and work intensification, per Krause and colleagues in the American Journal of Industrial Medicine (2005).

Picture a checkout morning on a sold-out Saturday. A guest calls the front desk for towels, the agent radios housekeeping, the floor supervisor is in a stairwell, and the request waits on a sticky note. Occupancy and RevPAR never record that delay, but the review will. Hotel housekeeping software that sends the request straight to the attendant on that floor, and logs when it is done, removes the relay rather than the room attendant.

At Great Wolf Lodge Niagara, a manual flag system often missed cabana requests across an 80,000-square-foot water park. Listo reports 1 to 2 minute response times, a 30 percent increase in cabana service revenue and 4.6 out of 5 guest satisfaction after the switch, per the Great Wolf Lodge case study.

We have a 4.6 rating of five for satisfaction. We have a great response time, anywhere between a minute and two minutes.Eric Van Bussel, Director of Food & Beverage, Great Wolf Lodge Niagara

Staffing to occupancy, not to the calendar

Hotels cannot hire their way to peak occupancy, so the schedule has to follow the forward book. A hotel staffing shortage is still the norm: 65 percent of surveyed hotels reported shortages in a survey fielded from December 2024 to January 2025, down from 76 percent in May 2024. In the same survey, 71 percent had openings they could not fill despite active searches, and on average hotels were trying to fill six to seven open positions per property, per AHLA and Hireology's survey of 282 hoteliers.

In AHLA's poll of 246 hoteliers in late February 2026, more than half said their properties were somewhat or severely understaffed, 59 percent named fluctuating demand and occupancy as a financial pressure, and 70 percent were offering higher wages, per AHLA's release of March 17, 2026.

Federal data point the same direction. Accommodation employment stood at 1,916,500 in September 2026, a preliminary figure, against 2,107,800 in February 2020, according to the BLS Current Employment Statistics survey. Accommodation and food services workers quit at a 3.5 percent rate in August 2026, against 1.9 percent for all nonfarm jobs, and the sector had 713,000 job openings, all three figures preliminary, per the BLS Job Openings and Labor Turnover Survey.

Staffing to occupancy comes down to three habits:

  • Build the housekeeping schedule from arrivals, departures and stayovers in the forward book, not from the same week last year.
  • Keep a floating attendant on high-occupancy days so a guest request has somewhere to go besides the next scheduled room.
  • Track response time by department and shift, so the next sold-out Saturday is staffed from your own numbers.

Listo for hotels covers the request side of that plan. Guests scan a QR code with no app download, the request goes to the assigned and available staff member, and unanswered requests escalate to a manager. Listo reports an average 15 percent reduction in monthly labor hours across its customers, a platform-wide average, not a guaranteed outcome.

Where technology helps at high occupancy

Technology helps most at high occupancy when it removes the relay between a request and the person who can fill it. Hotel operations software usually splits into layers: a property management system for reservations and folios, a work order system for engineering, a scheduling tool for shifts, and a request layer for what happens during the shift. Our post on hotel operations software compared covers the engineering layer.

Hours disappear in the request layer. A radio call that needs a callback, a phone message relayed twice, a supervisor walking a corridor to confirm a room is finished: none of it serves a guest, and all of it grows with occupancy. Listo works in that layer, alongside the PMS and the work order system rather than in place of them, and staff receive requests on a Samsung Galaxy smartwatch, a phone, a tablet or a desktop.

Owners feel the pressure in the budget. Labor costs were a financial pressure for 65 percent of hoteliers and workforce shortages for 42 percent in AHLA's survey of late February 2026. Our roundup of hospitality technology trends shows which bets have results behind them.

What to look for in a request layer for high-occupancy days:

  • Routing to the available person rather than a fixed owner, so a request leaves a busy attendant and reaches a free one.
  • An accept step and a completion time on every request.
  • Escalation to a manager when nobody accepts in time.
  • Pricing that follows the crew size. Listo starts at $29.99 per active user per month.

Hotel occupancy rate FAQ

What is a good hotel occupancy rate?

No single figure is good everywhere, because markets differ widely. CoStar put the US average at 62.3 percent in 2025, while New York City led the Top 25 Markets at 84.1 percent. A better test is your occupancy against the same period last year and against your competitive set, read next to ADR and RevPAR. A full house at a falling rate can earn less than a slightly emptier one.

How do you calculate hotel occupancy rate?

Divide rooms sold by rooms available for the same period, then multiply by 100. A 150-room hotel open for 7 nights has 1,050 room nights available. If it sells 840 of them, occupancy is 840 divided by 1,050, or 80 percent. ADR uses the same inputs (room revenue divided by rooms sold), and so does RevPAR (room revenue divided by rooms available).

How does occupancy affect hotel staffing?

Higher occupancy adds checkouts, stayover cleans and guest requests, while the crew is set days earlier by the schedule. With 65 percent of surveyed hotels reporting shortages in AHLA and Hireology's survey of December 2024 to January 2025, most properties absorb a busy night with the people already on shift. That makes request routing and response tracking as important as headcount when the house is full.

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Statistics

Hotel Occupancy Rate Statistics 2026: Demand, Staffing and Service Load

US hotels sold 62.3% of their rooms in 2025 and 69.7% in July 2026, per CoStar, while 65% of hotels surveyed by AHLA still reported staff shortages.

By the Listo Team
November 1, 2026
50 stats
★ Trustpilot 4.6
62.3%

Average US hotel occupancy for full-year 2025, the first annual decline since 2020

CoStar, full-year 2025 US hotel data, released January 20, 2026

US hotels sold 62.3 percent of their available rooms in 2025, according to CoStar's full-year 2025 data, and summer 2026 pushed occupancy to 69.7 percent in July, per CoStar's July 2026 release. Labor did not keep pace: 65 percent of hotels in an American Hotel & Lodging Association survey with Hireology, fielded from December 2024 to January 2025, still reported staffing shortages.

Below are occupancy, ADR and RevPAR for 2024 through 2026, the formulas, and the labor numbers underneath. We make Listo, so we read every occupied room as service load: a towel request, a late checkout, a safe that will not open. Listo figures come from our case studies and are labeled as ours.

Hotel occupancy rate at a glance

Hotel occupancy in the United States runs in the low 60s across a full year and climbs toward 70 percent in peak months, according to CoStar. Each of the hotel occupancy statistics below carries its source and period, so an annual hotel occupancy rate is never set against a single summer week.

Key US hotel occupancy, rate and staffing figures

MetricFigurePeriodSource
Occupancy63.0%Full year 2024CoStar
Occupancy62.3%Full year 2025CoStar
Occupancy69.7%July 2026CoStar
ADR$160.54Full year 2025CoStar
RevPAR$100.02Full year 2025CoStar
Occupancy forecast63.1% or 62.8%Full year 2026CoStar and Tourism Economics, or CBRE
Hotels reporting shortages65%Released Feb 2025AHLA and Hireology
Accommodation jobs1,916,500Sept 2026, preliminaryBLS CES
Housekeepers, traveler accommodation415,160May 2025BLS OEWS
Quits rate, accommodation and food services3.5%Aug 2026, preliminaryBLS JOLTS

Monthly and weekly figures swing with holidays, conventions and sporting events, so compare them with the same period a year earlier, as CoStar does. Where the 2026 forecasts disagree, we show both.

Average hotel occupancy rate in the US

The average hotel occupancy rate in the US was 62.3 percent in 2025, down 1.2 percent from 2024, according to CoStar's full-year 2025 release of January 20, 2026. Occupancy held flat at 63.0 percent in 2024, per CoStar's 2024 year-end release of January 2025. CoStar called 2025 the first year since 2020 in which both occupancy and RevPAR fell.

New York City led the Top 25 Markets in 2025 at 84.1 percent occupancy, while Houston fell 8.6 percent to 58.9 percent, per the same CoStar release, which shows how much one national average hides.

In July 2026 the US hotel occupancy rate reached 69.7 percent, up 2.3 percent year over year with ADR at $171.74, per CoStar's July 2026 monthly release. August 2026 eased to 66.4 percent occupancy and $161.78 ADR, up 0.5 percent and 1.5 percent, per CoStar's August 2026 monthly release. In the week of September 13 to 19, occupancy hit 71.1 percent and ADR reached $179.30, which CoStar reported as the highest ADR for any week on record.

None of the CoStar releases we could open publishes a cumulative 2026 year-to-date occupancy rate, so we state none. As the nearest measure, US hotels sold 11.4 million more room nights in the first half of 2026 than a year earlier, and room revenue rose by more than $5.4 billion, per the CoStar and Tourism Economics forecast release of August 6, 2026.

Where 2026 is headed

CoStar and Tourism Economics lifted their 2026 occupancy forecast to 63.1 percent on August 6, 2026. CBRE's 2026 midyear outlook projects 62.8 percent occupancy for 2026, with RevPAR up 2.5 percent and Q1 2026 RevPAR already up 3.8 percent. Read the two as a range.

Hotel occupancy rate formula

The hotel occupancy rate formula is rooms sold divided by rooms available, multiplied by 100. Rooms available is the room count multiplied by the number of nights in the period.

Here is how to calculate hotel occupancy rate for one month:

  1. Count rooms available. A 200-room hotel open all 30 nights of June has 6,000 room nights to sell.
  2. Count rooms sold. Say the property sold 4,200 room nights in June.
  3. Divide sold by available. 4,200 divided by 6,000 is 0.70.
  4. Multiply by 100. June occupancy is 70 percent.

ADR is room revenue divided by rooms sold, which Spain's national statistics institute, INE, defines as the average daily income obtained per occupied room. RevPAR is room revenue divided by rooms available, which also equals ADR multiplied by occupancy.

Three core hotel formulas

MetricFormulaWhat it tells a GM
OccupancyRooms sold / rooms available x 100Fill level
ADRRoom revenue / rooms soldSold-room rate
RevPARADR x occupancyYield per room

A check with real numbers: CoStar's 2025 national occupancy of 62.3 percent times its 2025 ADR of $160.54 comes to $100.016, which rounds to the $100.02 RevPAR CoStar published for the year.

Occupancy, ADR & RevPAR together

RevPAR ties occupancy and rate together, and in 2025 it barely moved: $100.02, down 0.3 percent, per CoStar's full-year 2025 data. ADR rose 0.9 percent to $160.54 while occupancy fell 1.2 percent, so higher rates nearly covered the lost room nights.

US occupancy, ADR and RevPAR, 2024 to 2026

PeriodOccupancyADRRevPARSource
202463.0%$158.67$99.94CoStar, Jan 2025
202562.3%$160.54$100.02CoStar, Jan 2026
July 202669.7%$171.74$119.77CoStar, Aug 2026
August 202666.4%$161.78$107.43CoStar, Sept 2026

That trade matters on the floor. An ADR hotel report can show a gain even as fewer rooms sell, and RevPAR can hold steady with fewer occupied rooms to clean. Summer 2026 ran the other way: in July, occupancy rose 2.3 percent and RevPAR rose 8.2 percent to $119.77, per CoStar. More occupied rooms means more checkouts to turn, more requests to answer and more linen to move, whatever each room paid.

For a primer, see revenue per available room explained. Profit lags revenue: AHLA's 2026 State of the Industry report, released January 27, 2026, put gross operating profit per available room at roughly 90 percent of 2019 levels, with rising operating expenses a primary factor.

What high occupancy does to housekeeping & service

High occupancy lands on housekeeping first. It was the most mentioned shortage in AHLA and Hireology's survey released February 20, 2025, at 38 percent, ahead of front desk roles at 26 percent. Every sold room is a room to turn at checkout or refresh on a stayover.

Traveler accommodation employed 415,160 maids and housekeeping cleaners at a mean hourly wage of $17.63 in May 2025, out of 1,929,500 jobs in the industry, according to the BLS Occupational Employment and Wage Statistics program. In a study of OSHA logs from five unionized hotel companies, housekeepers had the highest injury rate, 7.9 injuries per 100 worker-years against 5.2 for all workers in the study, per Buchanan and colleagues in the American Journal of Industrial Medicine (2010).

A survey of 941 unionized Las Vegas room cleaners found a one-month prevalence of severe bodily pain of 47 percent in general and 63 percent for low back pain, and tied severe pain to physical workload and work intensification, per Krause and colleagues in the American Journal of Industrial Medicine (2005).

Picture a checkout morning on a sold-out Saturday. A guest calls the front desk for towels, the agent radios housekeeping, the floor supervisor is in a stairwell, and the request waits on a sticky note. Occupancy and RevPAR never record that delay, but the review will. Hotel housekeeping software that sends the request straight to the attendant on that floor, and logs when it is done, removes the relay rather than the room attendant.

At Great Wolf Lodge Niagara, a manual flag system often missed cabana requests across an 80,000-square-foot water park. Listo reports 1 to 2 minute response times, a 30 percent increase in cabana service revenue and 4.6 out of 5 guest satisfaction after the switch, per the Great Wolf Lodge case study.

We have a 4.6 rating of five for satisfaction. We have a great response time, anywhere between a minute and two minutes.Eric Van Bussel, Director of Food & Beverage, Great Wolf Lodge Niagara

Staffing to occupancy, not to the calendar

Hotels cannot hire their way to peak occupancy, so the schedule has to follow the forward book. A hotel staffing shortage is still the norm: 65 percent of surveyed hotels reported shortages in a survey fielded from December 2024 to January 2025, down from 76 percent in May 2024. In the same survey, 71 percent had openings they could not fill despite active searches, and on average hotels were trying to fill six to seven open positions per property, per AHLA and Hireology's survey of 282 hoteliers.

In AHLA's poll of 246 hoteliers in late February 2026, more than half said their properties were somewhat or severely understaffed, 59 percent named fluctuating demand and occupancy as a financial pressure, and 70 percent were offering higher wages, per AHLA's release of March 17, 2026.

Federal data point the same direction. Accommodation employment stood at 1,916,500 in September 2026, a preliminary figure, against 2,107,800 in February 2020, according to the BLS Current Employment Statistics survey. Accommodation and food services workers quit at a 3.5 percent rate in August 2026, against 1.9 percent for all nonfarm jobs, and the sector had 713,000 job openings, all three figures preliminary, per the BLS Job Openings and Labor Turnover Survey.

Staffing to occupancy comes down to three habits:

  • Build the housekeeping schedule from arrivals, departures and stayovers in the forward book, not from the same week last year.
  • Keep a floating attendant on high-occupancy days so a guest request has somewhere to go besides the next scheduled room.
  • Track response time by department and shift, so the next sold-out Saturday is staffed from your own numbers.

Listo for hotels covers the request side of that plan. Guests scan a QR code with no app download, the request goes to the assigned and available staff member, and unanswered requests escalate to a manager. Listo reports an average 15 percent reduction in monthly labor hours across its customers, a platform-wide average, not a guaranteed outcome.

Where technology helps at high occupancy

Technology helps most at high occupancy when it removes the relay between a request and the person who can fill it. Hotel operations software usually splits into layers: a property management system for reservations and folios, a work order system for engineering, a scheduling tool for shifts, and a request layer for what happens during the shift. Our post on hotel operations software compared covers the engineering layer.

Hours disappear in the request layer. A radio call that needs a callback, a phone message relayed twice, a supervisor walking a corridor to confirm a room is finished: none of it serves a guest, and all of it grows with occupancy. Listo works in that layer, alongside the PMS and the work order system rather than in place of them, and staff receive requests on a Samsung Galaxy smartwatch, a phone, a tablet or a desktop.

Owners feel the pressure in the budget. Labor costs were a financial pressure for 65 percent of hoteliers and workforce shortages for 42 percent in AHLA's survey of late February 2026. Our roundup of hospitality technology trends shows which bets have results behind them.

What to look for in a request layer for high-occupancy days:

  • Routing to the available person rather than a fixed owner, so a request leaves a busy attendant and reaches a free one.
  • An accept step and a completion time on every request.
  • Escalation to a manager when nobody accepts in time.
  • Pricing that follows the crew size. Listo starts at $29.99 per active user per month.

Frequently Asked Questions

What is a good hotel occupancy rate?

No single figure is good everywhere, because markets differ widely. CoStar put the US average at 62.3 percent in 2025, while New York City led the Top 25 Markets at 84.1 percent. A better test is your occupancy against the same period last year and against your competitive set, read next to ADR and RevPAR. A full house at a falling rate can earn less than a slightly emptier one.

How do you calculate hotel occupancy rate?

Divide rooms sold by rooms available for the same period, then multiply by 100. A 150-room hotel open for 7 nights has 1,050 room nights available. If it sells 840 of them, occupancy is 840 divided by 1,050, or 80 percent. ADR uses the same inputs (room revenue divided by rooms sold), and so does RevPAR (room revenue divided by rooms available).

How does occupancy affect hotel staffing?

Higher occupancy adds checkouts, stayover cleans and guest requests, while the crew is set days earlier by the schedule. With 65 percent of surveyed hotels reporting shortages in AHLA and Hireology's survey of December 2024 to January 2025, most properties absorb a busy night with the people already on shift. That makes request routing and response tracking as important as headcount when the house is full.